SportsFirst

Sports Innovation & Ideathon Platform for Leagues and Federations

Workflow automationPlatform module10-14 week first phaseAutomate a workflow

Problem

A coach still records gym sessions on paper before someone re-types them into a spreadsheet. Ground staff know an inspection could be finished in half the time. A ticketing team notices the same manual step every renewal cycle. These observations exist, but the only channel for them is a meeting, a WhatsApp message, an email to a manager, or a workshop that runs once a year and produces a spreadsheet of a hundred ideas nobody revisits afterwards. Most never reach anyone who could act on them, and the ones that do arrive as a single unstructured opinion rather than something a reviewer can actually assess: who is affected, how often the problem occurs, and what a first test would look like. A league or federation has it worse. Twelve clubs can independently raise the same scheduling problem and nobody notices it is the same problem twelve times, because nothing connects one club's submission to another's.

Product idea

A structured intake for problems and ideas from anywhere in the organisation, not only from an innovation team's workshop. An employee describes what they are seeing in plain language; a guided assistant asks who is affected, how often it happens and what the smallest useful test would be, then turns that conversation into a submission carrying the fields a reviewer needs, while the employee stays the named author. Before a new submission is treated as new, it is checked against existing ones for the same underlying problem described differently, and related submissions are linked rather than left to compete for attention. Support for a problem and support for a proposed solution are tracked separately, because agreeing a problem is real is a different signal from liking one person's fix for it. From there a submission moves through a visible review with a small set of outcomes — move to pilot, needs rework, merge with something existing, hold, or decline with a stated reason — and an approved idea becomes a pilot with an owner, a budget, a timeline and a stated success measure, so the organisation can later ask whether the pilot worked rather than whether people liked the idea. It does not replace a project-tracking tool once a pilot is running, and it does not make the investment decision itself; it gives whoever does make that decision a structured, comparable set of submissions to work from instead of a spreadsheet.

Where the AI agent does the work

The interview is the agent: it turns "our coaches still record gym workouts on paper" into who is affected, how often, and what a first pilot would test, without asking the groundskeeper or coach who raised it to write anything resembling a proposal. The same check runs a similarity pass at the moment of submission, so a reviewer sees three clubs' differently worded submissions about the same inspection problem linked as one underlying issue rather than three separate spreadsheet rows competing for attention. What it does not do is decide what gets built: it structures and connects: a person still reviews, and a person still funds the pilot.

Who it is for

Heads of innovation and IT running an internal ideas pipeline, league and federation administrators who want to see the same problem surfacing across several clubs, and the coaches, ground staff, ticketing and commercial employees whose day-to-day observations are the actual source of the ideas.

Possible first version

A first phase of ten to fourteen weeks: a guided submission form with the assistant-led interview, a similarity check against existing submissions run at the point of entry, separate problem-endorsement and solution-voting, a review queue with the five outcomes and a recorded reason for each, and a status view so a contributor can see where their submission stands. Out of scope for version one: automatic scoring or ranking that replaces a reviewer's judgement, pilot budget and timeline tracking once something is approved, cross-club or cross-federation analytics, and any integration with an existing project-tracking tool — a pilot's day-to-day management stays wherever the organisation already runs pilots.

Roles involved
Head of innovation, Head of IT, League administrator, Innovation manager, Technical director
Relevant to
Professional club, League office, Federation / governing body, Venue & stadium operator, Collegiate athletics
Systems in play
Spreadsheets, Email, WhatsApp, Workshop and whiteboard tools, Service desk and ticketing tools

A proposal worked through in full

A different problem, taken all the way to architecture, standards and a phased delivery plan — the level of detail any idea here can be developed to.

AI Voice Agent for Sports Ticketing & Season Ticket Sales

Questions we get asked

Is this just a digital suggestion box?

No. A suggestion box collects opinions; this collects submissions a reviewer can actually compare. Endorsement of a problem is tracked separately from votes on a proposed solution, similar submissions are linked rather than left to compete, and every submission has a visible status and a recorded reason once it is reviewed. A suggestion box does none of that.

Does the AI decide which ideas get built?

No. The guided interview turns a plain-language observation into a structured submission, and the similarity check flags likely duplicates. Neither decides anything. A subject-matter reviewer assesses feasibility and impact, and management makes the investment call, the same as they would over a well-organised spreadsheet.

What happens to an idea that gets declined?

It stays in the record with the stated reason rather than disappearing. Over time that record is what lets the organisation see which problems keep recurring and which ideas have already been tried, instead of starting from zero each time someone raises the same issue again.

How does this work across a league with several independent clubs?

Each club submits into its own space, and the league or federation layer sees the pattern across all of them. When several clubs raise the same underlying problem, worded differently, that is surfaced as one recurring issue rather than several unrelated suggestions, which is the case for shared investment rather than one club solving it alone.

Does this replace our project-management tool once a pilot starts?

No. This decides which pilot gets funded and what it is meant to prove; day-to-day delivery stays in whatever project or task-tracking tool the organisation already runs. The handover point is the pilot's owner, budget, timeline and success criteria, not the work inside it.

Does the contributor stay anonymous?

No, by design. The employee who raised the observation stays the named author even after the assistant helps structure it, and stays visible through review and into any resulting pilot. Removing that credit would remove the reason people keep contributing.

Is this your workflow?

Tell us one sports workflow that still runs on paper, spreadsheets, WhatsApp or an outdated system. We will map it and show you what a simpler product looks like.

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